When most of us sign up for a new diet or exercise routine that promises losing 10 or more pounds, we get excited and think, "YES! This is going to work for me this time. I am determined and tired of being fat." The problem is, when you hear a friend, a coworker, or even yourself say, "I'm on a diet", it is mentioned and thought of as if it were a temporary thing.
If you reach or get close to reaching your goal weight then the carrot is yours. This is the most dangerous time because we have thought of the diet as temporary, a way to reach our goal, and as something that isn't pleasant and has an end date.
BAM! Chances are, you gain all the weight back and then some, only to feel like a failure and try again with some other diet or routine. Why do we keep doing this to ourselves?
We were brought up on a rewards and punishment system and have tried to apply the same motivational system to induce weight loss. Rising obesity rates annually should show us that this way isn't working!
Intrinsic motivation is the best guarantee for success in any endeavor, not just weight loss. Quick fixes are probably something you will regret later on. For instance, a girlfriend of mine, her mother took a popular weight loss pill many years ago and it caused a valve in her heart to deteriorate; she now has the valve of a cow and was told that eventually it will need to be replaced. Nothing short of scary!
This is a great example of why you shouldn't just take or do something just because it is for sale. The FDA doesn't monitor most supplements, which means manufactures can add whatever they want, which can cause harm and death in extreme cases.
The moral here is to get tons of information; information about yourself, your body, your mind. Learn why you are unconsciously holding onto the weight, because we all choose what activities we participate in and what we eat. Learn what triggers you to eat unhealthy food; are you using food as a coping strategy? Have a coach guide you in seeing what is really the problem, because the "magic" diet is 1000% NOT the answer and never will be.